Respond to context
Use signals such as location, timing and what someone is doing to make the experience relevant.
Shoppable Experiences
Make the moment
worth exploring.
Turn a website, app or connected screen into a useful experience that responds to context, helps people discover what’s next and creates a path to purchase.
MADE FOR YOUR TRIP
4 places for your tripYour Lisbon guide, Oct 15–20.
Explore places open during your stay, with offers available through your airline and card.
LISBON · OCT 15–20
TAGUS RIVERIllustrative map · Locations approximateIllustrative travel guide. Airline, card, offers and recommendations are fictional; map locations are approximate.
Built for the moment
Useful to the customer.
Valuable to the business.
Invite action
Help people discover, compare and move toward a booking, purchase or another next step.
Create revenue
Monetize through sponsorships, sponsored recommendations and commerce, with placements that fit the experience.
Case study · Rideshare screens
From a seatback screen
to a destination guide.
A live test in New York City used a 30-second video on rideshare screens and a QR code to invite riders into a guide to food, events and places near their drop-off.
LIVE TEST RESULT55%click-through rate
The guide used destination, time and weather to make the next step relevant.
Across owned experiences
One approach. More places to engage.
Shoppable Experiences can live on websites, in mobile apps and on connected screens. They combine your content and commerce data with real-time context, and can support sponsored formats where they make sense.