ChatGPTCatch relevant interest
A person sees an ad in ChatGPT and chooses to learn more.
Illustrative adA dining table for your spaceAsk the brand about this table →
Sponsored Agents · ChatGPT
Give interested shoppers a conversation.
When someone engages with your ad in ChatGPT, a Sponsored Agent can help them ask questions, explore your products or services, and continue to your website when they’re ready.
OpenAI is currently testing Sponsored Agents with select advertisers in the United States.
From ad to informed next step
Answer what matters
A clearly labeled, business-sponsored conversation helps them explore details and ask follow-up questions.
Illustrative sponsored conversationWill it fit six people comfortably?Here are the dimensions and seating options to consider.
Keep the path clear
When they’re ready, they can follow a link to your site for the next step.
YOUR WEBSITEExplore the full collectionVisit website ↗
Illustrative example. The ad, conversation, and business shown here are fictional.
What Thankly brings
Make the conversation useful and unmistakably yours.
Grounded answers
Use your approved product information, policies and content to answer specific customer questions.
Your voice and guardrails
Set the tone, topics and boundaries so the sponsored experience reflects your brand.
A path to action
Help people find relevant options and move to the right page on your website.
A distinct experience
Clear about who’s speaking.
OpenAI describes Sponsored Agents as clearly labeled conversations that people choose to enter after clicking an ad. They are separate from ChatGPT’s independent answers and from the person’s original conversation.
Thankly can help brands prepare the content, experience design and controls for this format. Participation depends on OpenAI’s select-advertiser test and its availability to your business.
Read OpenAI’s announcement ↗